March 2003

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Is it your motor or your missus? Which wins the battle for male affections?

- Cars win in battle for male affections, according to online poll
- Over a quarter of men would dump their partner if they damaged their car
- Four times as many men than women think a car is important in attracting the opposite sex

Its official – if it came to the crunch, men would choose their cars over their partners. Research* from car insurer MORE TH>N and Autotrader reveals that 80% of men are more passionate about their motor than their missus, and over a quarter (26%) would dump their other half if they scratched, crashed or drove their car without permission.

The results also revealed that four times as many men (20%) than women (5%) think a car is important in attracting the opposite sex, and nearly a third (32%) of men admit to referring to their car as either the ‘lovebug’, the ‘passion wagon’ or the ’sex machine’.

However, all is not lost on the romantic front – when asked what they would rather spend a financial ‘bonus’ on, more men would choose their partners over their car. Eight out of ten (83%) men even admit to using their prized possession to do something romantic for their partners.

Commenting on the findings, Jon Sellors, PR manager at MORE TH>N, said: “Men certainly see their cars as an important element in attracting the opposite sex, and some wouldn’t think twice about choosing their motor if it came to the crunch, particularly if their prized possession was damaged.
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“However, although some men seem to value their cars far more than their ‘better halves’, there is still a degree of romance left in us. Our online poll revealed that cars have been used in many romantic situations, ranging from proposals and apologies, to even being transformed into a venue for a candle lit dinner!”

Notes to Editors:
MORE TH>N is the direct financial services arm of Royal & SunAlliance. It offers motor, home, pet, travel, life and health insurance as well as savings and investments via the internet and by phone.

 What does MORE TH>N car insurance cover?

- Ability to protect your maximum no claims bonus for life
- Immediate authorisation of repairs at a network of recommended repairers
- A lifetime guarantee on paint and bodywork repairs while you own the car and insure it with us.
- Free courtesy car to keep customers on the road while their car is being repaired (comprehensive only)
- No loss of No Claims Bonus if a car is hit when unattended
- A 24-hour emergency helpline (including post-accident counselling)
- The MORE TH>N website features a host of information including everything anyone would need to know about buying a new or used car, from the latest road test reports from What Car? Magazine to the full optional extras lists
- Free advice on all aspects of motoring from country-specific information when driving abroad to preparing the family car for safe winter motoring
- Free email alerts to remind customers when their tax, MOT, insurance or next service is due

Further information:

Jon Sellors
MORE TH>N PR Manager
T: 020 7337 5405
M: 07711 701 806
E: jon.sellors@uk.royalsun.com

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