June 2008

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MORE TH>N launches new car insurance designed by women for women

MORE TH>N launches new car insurance designed by women for women

MORE TH>N has launched car insurance specifically focused on meeting the needs of female motorists.

The offering called, MORE TH>N Women Drivers’ Insurance, aims to confront the aspects of driving which women find most stressful by offering a number of special features such as mobile phone locator, priority roadside assistance and a replacement vehicle within two hours. Other benefits include female friendly repairers, £300 of handbag cover, as well as child car seat replacement following an accident, what’s more all this comes as standard. Additionally, MORE TH>N Women Drivers’ Insurance has teamed up with leading High Street retailers to offer a number of discounts and rewards to its customers.*

Jane Foster, Product Manager for MORE TH>N Women Drivers’ Insurance, said: “We’ve extensively researched the needs of female drivers and found that women’s main concerns when thinking about car insurance are their safety, and that of their children, in the event of an accident or breakdown. As a result, MORE TH>N Women Drivers’ Insurance has addressed these worries with above and beyond roadside recovery that sees female friendly agents kitted with mobile phone locators and onboard child entertainment.

“MORE TH>N Women Drivers’ Insurance is a solution shaped around modern women’s lives. In the event of unforeseen circumstances, women want to be back on track as quickly as possible and with minimum disruption - this is what we are proud to deliver.”

MORE TH>N Women Drivers’ Insurance can be purchased online at www.morethan.com/women or over the phone 0800 300 660

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